There is a temptation to forget all about the content on your eCommerce website and instead focus on small blurbs, smart product placement and great images, but in doing so you are going to miss a huge opportunity to really push the business up to that next level. In reality content is highly important and brings so much extra to your site which you may be missing out on.
There are numerous reasons why content is so critical to your site’s success, and these are the key points as to why you need to up your content game.
Experts
Being able to back up categories and product write ups with high level and incisive content shows that your business knows what it is talking about. This instills a level of trust from the consumer and that is going to make it increasingly more likely that they buy from you.
Driving Traffic
Simply because your website is offering products or a service doesn’t mean that you have to forget about the basic principles of driving traffic your site. Great content boosts SEO, migrates customers from social media to your site and increases the chance of that content getting shared by viewers, which then helps create exponential growth.
Brand Growth
Creating great content for your site is also about growing your brand by creating a rich and well presented site which offers both products and solid information. This adds a great deal to what you are doing with the business and customers will remember you for not only seeing great products but also for providing high quality info regarding them, and various other topics.
Return on Investment
Whether you are investing your own time in the creation of this content or you choose to buy content online, the evidence has shown time and time again that the return on that investment is very high indeed. Indeed if we take a look at eCommerce giant Shopify, they have been able to grow their customer base by a reported 55% simply through adding high quality content to the site, now if that isn’t a solid return on that investment then we don’t know what is!
Buying content online is the best way to ensure high performing and high quality content on your site, and you can do so safe in the knowledge that you’ll see that investment returned time and time again.
Time to take your eCommerce website to the next level with content.
