If you want to build a thriving furniture business, several factors come into play. Besides having beautiful furniture, a good marketing plan is crucial to attract potential furniture buyers and increase your sales. Unusually, customers consider buying furniture as a long-term investment nowadays. Therefore, your furniture should have a positive and long-lasting impression.
Why should you have a furniture marketing strategy?
As the furniture market grows, demographics and buying habits change, making it hard to make huge profits. To have the upper hand in the furniture selling sector, consider investing in a good marketing strategy. Remember, offering good customer service and having excellent productsdoes not guarantee sales nowadays. Instead, create an exceptional buying experience to attract customers and coerce them into buying your products.
Constructing a furniture marketing strategy
Although your furniture marketing strategy should not be complicated, an efficient marketing policy requires both time and effort. In case you have limited knowledge, consider seeking help from an experienced professional, or researching more about viable marketing strategies.
Who is buying your furniture?
Your target clients determine how you market your products. It is essential to understand that not everyone will love your products. Therefore, since you cannot be a darling to everyone, some will love your products and buy them while others will not. To sell more, you need to identify your buyers. But how can you identify your furniture buyers?
The easier method is asking your customers in person or via an online platform. For instance, in-store or online surveys are crucial to help you identify your buyers. Remember to include their average income, hobbies, gender, age, and employment in your survey. With such information, it is easier to know the magazines and newspapers they read, the social media platforms they use, and how to contact them. Gathering vital information also helps you determine where to advertise, thus economize on resources, i.e., time and money.
Choosing the best social media platform to connect with your buyers
To choose the best social platform to market your products, conduct thorough research to know the platforms your target consumers use. To reach them in their social networks easily is the main objective. If you are targeting millennials, consider targeting Instagram, but if your target buyers are Gen X or Boomers, Facebook, you can find them on Facebook. However, for people who love decorating, consider targeting Pinterest.
The main objective of using social media platforms to market your products is to build a connection with target buyers. To achieve this, posting videos and images relevant to your brand is an efficient marketing strategy. Aim at engaging with them instead of selling your products to avoid turning them off.
Build an email list
Do you have an email list? In this era, you should have an email list to share news and vital information with people who are interested in your products. Use your social media platforms and website to create a good email list. Use the list created to provide regular product updates and invite target buyers to sign up for a newsletter. You can also use the email list to remind people about recent and upcoming furniture offers and discounts.
Improve your website
With about 90% of consumers relying on the internet to research products, your website is a crucial part of your marketing strategy. If you have limited web design skills, consider hiring a web design expert to make your website stand out. Remember, your website should have a friendly layout, easy to use, and compatible with all devices (smartphones, tablets, and computers).
Keep up appearances
To remain relevant in all platforms, post-high-quality images, and useful content to inspire the target audience. Also, showcasing your best décor themes and furniture plays a vital role in attracting potential buyers.
Do not be complicated
Most people do not like buying products from sellers who make it hard to buy or see the products. Therefore, be friendly, professional, and easy to deal with to convert leads and get referrals from previous clients.
Close the sale
After identifying your buyers and choosing the best marketing strategy, you need to close the sales. How do you increase sales? Follow these tips:
- Attract potential buyers – offering discounts is an excellent way of attracting furniture buyers. Also, you can provide other incentives like guarantees, special discounts for multiple purchases, and return policies attract buyers. Once you have attracted your buyers you want to secure the sale. Make sure you have the best salespeople by working with the best sales headhunters.
- Have a customer retention plan – when a customer buys furniture, have a retention plan for future sales. Research shows that keeping customers is cheaper than trying to acquire new ones!
- Leverage social media – using social media to your advantage, you can increase your sales. For instance, inviting customers to partake surveys or share photos of the furniture they bought on social media can attract new customers.
Finally, it is vital to have several payment options for convenience. For instance, consider accepting credit cards, PayPal, cash, and probably cryptocurrency. However, your payment options choices are determined by your location, target buyers, and ease of use, among other factors. Research well and seek advice from an expert to choose right.