Did you know there are over 750,000 franchises in the US? Owning a franchise is a great way to start a business, as you already have the reputation of the larger company to back your product. But how do you manage to market your own franchise successfully?
Luckily, it is much easier than you may think. Read on as we give five must-know tips for franchise marketing.
1. Create a Great Website
The first step is to create a great-looking website. This should be included in your franchise marketing costs and budgeting. You should also include any costs you may use to build up your SEO services, such as content creation.
You will need to check that your agreement with the franchise allows you to have your own website, separate from their larger one. This allows you more freedom, to place localized content and track your analytics. Make sure the website is easy to navigate and displays all your services and products clearly.
2. Own Social Media
Part of the franchise marketing systems you put in place should be a commitment to social media. When starting out, choose one or two platforms only that you feel confident with and know your target audience operates on. Once you have this, create a regular posting schedule.
Social media is not something you will become successful with overnight. It takes time and patience. Remember to embed it in everything you do, creating relevant posts and using it to talk to customers.
3. Create and Optimize Content
Content is the tool that will drive search engine traffic to your website. This is the best type of traffic, as it is free and often ready to convert. As such, you need to make great content regularly.
There are a number of ways to create content, from blogs and infographics to videos. Make sure it serves a purpose, solving a problem or answering a question. Finally, make sure it is shareable on third-party sites such as social media and forums, to increase your social reach.
4. Build Word of Mouth Traffic
Above all else, word-of-mouth traffic still rules supreme. Your marketing efforts should start local but think global. That means getting the backing of those in your local community before anything else.
Make sure your customer service is impeccable. Always go the extra mile for customers, making sure your product and service are excellent.
5. Create a Sales Funnel
After all your marketing efforts, you still need to convert leads into sales. Make sure you have a great sales funnel, that follows up quickly on customer leads. Test different funnels to see which are the most effective to continually improve them.
Get Franchise Marketing Assistance
If you want to concentrate on getting your business off the ground, then think about getting some franchise marketing assistance. Letting someone else take care of the process frees you up to work on lead conversions. You also get the added benefit of their professional knowledge and expertise.
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