3 Benefits of Using YouTube to Market Your Business

Source: Unsplash | Szabo Viktor

Finding creative ways to increase your business reach is of utmost importance. Failing to keep up with the most recent trends in marketing can set you back, making you lose the competitive edge your business needs to thrive.

One of the most influential trends in the world of marketing these days is using videos. YouTube provides arguably the biggest and most popular video network in the world, which, of course, means a massive reach and vast possibilities for increasing awareness for your business.

Here is a look at the top 3 benefits of using YouTube for your business marketing needs:

Higher Traffic Volume

Online video marketing is developing exponentially, with over 4 billion videos viewed daily. On average, there are nearly 1 billion users on YouTube, making the platform a vital place to consider if you want a large amount of traffic to showcase your products.

YouTube is the 2nd largest video hosting platform and the 3rd most visited site worldwide, behind only Google and Facebook, respectively. Therefore, if you make videos that are engaging and entertaining enough, then people on the site will be more apt to share it. If you’re lucky, you could end up with a viral video, instantly exposing your business to millions of viewers.

The best part about using YouTube is that it is free for you and customers, guaranteeing that you’ll find a large group of people who can potentially become your fans and customers. That holds as long as you educate, entertain, and provide solutions to their problems with well-crafted video content.

Demonstrating products

A YouTube video can enable businesses to show their products in action, which can be particularly useful for enterprises with limited physical distribution channels. Customers will be able to see demos of available products before they buy them, building their confidence that they are getting products that serve their specific needs. Businesses that can benefit from demo videos include toy manufacturers, theme parks, and theatre companies.

Demo videos on YouTube can also be used to build your reputation as an expert in a particular field. You can achieve this by uploading video tutorials and linking to other experts’ videos that cater to the same niche. In using this strategy, business owners can make their YouTube channel a tool for providing useful advice to visiting customers, leading to more traffic and eventual sales.

Social media marketing

Another benefit of using YouTube is that it allows you to tap into the potential of social media to enhance your marketing goals. Facebook, Twitter, Reddit, LinkedIn, and StumbleUpon are some of the top social media platforms where people share YouTube videos.

Linking your YouTube channel to these social media platforms can increase the popularity of your video, which will improve how high it ranks on dominant search engines such as Google. As the video grows popular and is liked or shared across the internet, the associated links on it, such as your website, will get more exposure, too.

If you want to put together a video marketing plan that gets results, you should certainly consider contacting liquona. These experts will assist you in creating outstanding YouTube videos that enable you to reach a much wider audience, improve awareness, and generate more traffic and leads.