I AM QUALIFIED
I have experience in each of the following areas:

I AM EDUCATED
Bachelor of Arts (Communications & Culture) - University of Calgary 1994-1999

I AM VERSATILE
Computer Programs: Microsoft CMS, Adobe Photoshop CS, Illustrator CS, Acrobat 6, Macromedia Flash MX, Dreamweaver 4, Fireworks 4, HTML, DHTML, XML, Javascript, CSS, Microsoft Word, Excel, Outlook, PowerPoint, FrontPage, Access, Project, CMS - Mac & PC platforms.

Public Speaking Experience: Delivered academic papers, developed and presented a self-branding seminar, and enjoy networking and speaking to groups of people.

Web Development/Design: Over 11 years of total experience with web design & development

Business Development Skills: Five years of business development, proposal writing, pitching and estimating.

Project Management Know-How: Many years of working with creative teams and clients, sales forces and executives; developing creative briefs, client contact reports, meeting agendas and summaries, strategic plans, research methodologies, research reports and media plans.

Websites Developed and/or Designed recently:

www.joestiff.com www.muse05.com www.roguestrategies.com www.hrpao.org www.hrpao.org/conf200

www.hrpao.org/hronthemoon www.pinksaki.com www.creamsodafunk.com www.horsepigcow.com

I AM A PROFESSIONAL
HR PROFESSIONALS ASSOCIATION OF ONTARIO 2003 - current
New Media Manager (www.hrpao.org)

SKILLS USED: New media management, digital marketing, brand development, strategic planning, budgeting, project management, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design

At HRPAO, I:

• pilot and manage a major Content Management System (CMS) changeover/upgrade
  
• was involved in the organizational re-brand and translated this into the digital medium with a website re-design
  
• design and work with programmers on two database-driven conference websites
  
• research new technologies to better deliver messages and services to our membership, through which I've introduced my coworkers and our members to the wonderful world of blogging and re-jigged our webstat analysis
  
• implement and run email marketing campaigns that control the balance of information and marketing to see the open and click through rates quadruple in the past six months
  
• have increased readership on our e-Newsletters tenfold, garnering significant positive feedback.
  
• save the organization thousands of dollars with my diverse abilities - envision, map, architect, wireframe, design, program and manage - working with an extremely talented team
  
• and more…

ROGUE STRATEGIES 2002 - current
Principal / Mischief Marketer (www.roguestrategies.com)

Clients: Bear Brewing Company, Joe Stiff's Spiked Root Beer, Big Rock Breweries, Penny Lane Entertainment, Cypress Security Products, Canadian Casting Company, EXIT - Divorce Lawyers for Men, Carol's Agency, Pink Saki, Human Resources Professionals Association of Ontario, Rottering Shoes, Snazzygirl.com, Cheapeats Restaurant Guides, Rumba Games, etc.

SKILLS USED: Public relations, event planning/design/management, promotions, event marketing, new media management, media planning, media relations, web design, copywriting/editing, strategic planning, client services, project management, customer relationship management, business development, market research, presentation development and delivery, digital marketing, budgeting, small business management

Freedom of working from ground up on creative organic campaigns with clients Rogue to win many awards for our work. I worked simultaneously on business development, client & project management, strategic planning, media planning, implementation, production, creative directing and more.

MGM COMMUNICATIONS 2000 - 2002
Account Executive (www.mgmcommunications.com)

Clients: Calgary Boys Choir, Canadian National Sportsmen's Shows, GE Harris, Three Sister's Mountain Village, TGS Properties, Stewart Creek Golf Club, Alberta Children's Hospital Foundation, Calgary Injury Prevention Coalition, Natural Resources Canada, Propane Gas Association, Service Plus Institute, 1075 News, Cymobile Canada Inc., Telelogic North America, Comco Pipe & Supply, etc.

SKILLS USED: Strategic planning, promotions, event marketing, new media management, media planning, client services, project management, customer relationship management, copywriting/editing, digital marketing, brand development, budgeting, market research, business development, investor relations

There was a great deal of business development at MGM Communications. It's where I got my feet wet on the proposal writing and presentation end of things. The job was heavily business development and project management, but I made some brilliant contacts and worked with some incredible people during my time there. This is where I fell in love with the pace of marketing.

MAXX PETROLEUM LTD. 1999 - 2000
Communications Coordinator | Investor Relations Coordinator

SKILLS USED: Public relations, employee relations, promotions, event marketing, investor relations, media relations, client services, project management, customer relationship management, fundraising (United Way Campaign - Spirit of Gold award winner for best jr. corporation campaign), new media management, web design

The President & CEO at MAXX was as excited about using the web as a marketing tool as I was and handed me the helm on the design and development of it. In order to understand what the investors and analysts really needed from our website, I learnt the in and outs of IR, which led me to a stronger role in IR at MAXX. By the time the company was bought by an O&G reserves company (good for investors), I developed two years of annual reports, quarterly reports, online interactive investor packages and reports and a new electronic system for 'helping' the analysts get a better look at our assets.

I AM ALWAYS GROWING
AWARDS
Marketing Magazine 2003 Digital Awards - Certificate for Promotional Sites/Gaming (www.joestiff.com)
Applied Arts Magazine Best of 2003 - Best Poster
Applied Arts Magazine Best of 2003 - Best Poster Series

CONFERENCES
2005 Search Engine Marketing Conference, TO
2004 Flash Advanced, Toronto
2004 New Media Certification Program, Toronto
2004 CMA Digital Marketing Conference, Toronto
2003 Beverage Marketing Forum, New York
2003 Creative 100, Memphis
2002 CIRI Adv Investor Relations, Vancouver
2001 Advanced Media Buying, Calgary

CURRENT PROFESSIONAL AFFILIATIONS
Canadian Marketing Association (CMA)
Second Wind Network
Creative Class 100 - www.creativeclass.org

RECENTLY PUBLISHED
Business in the Blogosphere: Conference & Corporate Blogging as a Marketing Tool
Marketing Watchdog Journal, May 2005

State-Sanctioned Spending: The Crushing Guilt of Consumerism and Debt
Newtopia Magazine, April 2005

I AM A VOLUNTEER
Sunnybrook Women's Hospital - New Leaders 2004 / 05 - Branding & Web Design Muse05.com
Toronto International Film Festival 2003 / 04
C-JAZZ Association Marketing Team Leader 2001/2002
Calgary Centre for Non-Profit Management 2002
United Way of Calgary and Area 2000
Calgary International Jazz Festival 2000
University of Calgary Student's Union 97/9